Why Longevity Is Becoming a Business Imperative
longevity
Houda Naji
Why Longevity Is Becoming a Business Imperative

As people live longer, healthier lives, longevity is becoming one of the most powerful forces reshaping business, leadership, and society. This shift impacts everything — from workforce structures and succession planning to consumer behaviour and productivity. Companies that embrace multigenerational talent, invest in wellness, and modernize leadership models will gain a strategic advantage in the rapidly expanding longevity economy. Longevity isn’t just about adding years to life, it’s redefining how organizations work, grow, and innovate.